Loading...

Course Description

ONLINE / VIRTUAL DELIVERY

In this course, you will learn the role and purpose of marketing with a special emphasis on how marketing drives supply management. You will explore the differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing. Other key topics include market research, understanding your competition, market segmentation and market selection, the marketing mix ("4 Ps" of product, pricing, place and promotion). Strategies for market leaders and market followers will also be outlined.

NOTE:  This is an online course with scheduled virtual classroom/discussion sessions to support live interaction between the students and instructor using the internet.

Applies Towards the Following Certificates

Loading...

Enrol Now - Select a section to enrol in

Section Title
Marketing
Type
Seminar
Days
Sa, Su
Time
8:30AM to 4:20PM
Dates
Mar 20, 2021 to Mar 21, 2021
Schedule and Location
Contact Hours
16.0
Delivery Options
Online  
Course Fee(s)
Tuition non-credit $645.00
Service charge(s)
  • Tech Fee ($10)
Drop Request Deadline
Sep 24, 2020 to Mar 20, 2021
Transfer Request Deadline
Sep 24, 2020 to Mar 20, 2021
Withdrawal Request Deadline
Mar 21, 2021 to Mar 21, 2021
Required Software
Internet Access
Section Notes

This is an online course with scheduled virtual classroom/discussion sessions to support live interaction between the students and instructor.

These instructor led group discussions will be held on Saturday, March 20 and Sunday, March 21 from 8:30am to 4:30pm.

Required fields are indicated by .