ONLINE / VIRTUAL DELIVERY
In this course, you will learn the role and purpose of marketing with a special emphasis on how marketing drives supply management. You will explore the differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing. Other key topics include market research, understanding your competition, market segmentation and market selection, the marketing mix ("4 Ps" of product, pricing, place and promotion). Strategies for market leaders and market followers will also be outlined.
NOTE: This is an online course with scheduled virtual classroom/discussion sessions to support live interaction between the students and instructor using the internet.
Applies Towards the Following Certificates
- Supply Management Training : Required Courses