Loading...

Course Description

In this course, you will learn the role and purpose of marketing with a special emphasis on how marketing drives supply management. You will explore the differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing. Other key topics include market research, understanding your competition, market segmentation and market selection, the marketing mix ("4 Ps" of product, pricing, place and promotion). Strategies for market leaders and market followers will also be outlined.

Applies Towards the Following Certificates

Loading...
Enrol Now - Select a section to enrol in
Section Title
Marketing
Type
Seminar
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Aug 06, 2022 to Aug 07, 2022
Schedule and Location
Contact Hours
14.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition non-credit $645.00
Potential Discount(s)
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Nov 12, 2021 to Aug 02, 2022
Transfer Request Deadline
Nov 12, 2021 to Aug 02, 2022
Withdrawal Request Deadline
Aug 03, 2022 to Aug 06, 2022
Reading List / Textbook

Will be advised by SCC

Section Notes

Before Course Start – Campus Access:

If you have any questions, contact conedadvising@sait.ca.   

Prerequisites:
There are no prerequisites for this course.

Section Title
Marketing
Type
Seminar
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Oct 22, 2022 to Oct 23, 2022
Schedule and Location
Contact Hours
14.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition Fee non-credit $645.00
Potential Discount(s)
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Mar 21, 2022 to Oct 18, 2022
Transfer Request Deadline
Mar 21, 2022 to Oct 18, 2022
Withdrawal Request Deadline
Oct 19, 2022 to Oct 22, 2023
Reading List / Textbook

Course Materials:

Will be advised by Supply Chain Canada.

Section Notes

Before Course Start – Campus Access:

If you have any questions, contact conedadvising@sait.ca.. 

Prerequisites:
There are no prerequisites for this course.

Section Title
Marketing
Type
Seminar
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Dec 03, 2022 to Dec 04, 2022
Schedule and Location
Contact Hours
14.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition Fee non-credit $645.00
Potential Discount(s)
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Mar 21, 2022 to Nov 29, 2022
Transfer Request Deadline
Mar 21, 2022 to Nov 29, 2022
Withdrawal Request Deadline
Nov 30, 2022 to Dec 03, 2023
Reading List / Textbook

Course Materials:

Will be advised by Supply Chain Canada.

Section Notes

Before Course Start – Campus Access:

If you have any questions, contact conedadvising@sait.ca.

Prerequisites:
There are no prerequisites for this course.

Required fields are indicated by .