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Course Description

In this course, you will learn the role and purpose of marketing with a special emphasis on how marketing drives supply management. You will explore the differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing. Other key topics include market research, understanding your competition, market segmentation and market selection, the marketing mix ("4 Ps" of product, pricing, place and promotion). Strategies for market leaders and market followers will also be outlined.

Applies Towards the Following Certificates

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Enrol Now - Select a section to enrol in
Section Title
Marketing
Type
Lecture - In Person
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Nov 16, 2024 to Nov 17, 2024
Schedule and Location
View Details
Contact Hours
14.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition Fee non-credit $755.00
Drop Request Deadline
Mar 12, 2024 to Nov 12, 2024
Transfer Request Deadline
Mar 12, 2024 to Nov 12, 2024
Withdrawal Request Deadline
Nov 13, 2024 to Nov 16, 2024
Reading List / Textbook

Course Materials:

Will be advised by Supply Chain Canada.

Section Notes

Before Course Start – Campus Access:

If you have any questions, contact conedadvising@sait.ca.

Prerequisites:
There are no prerequisites for this course.

Required fields are indicated by .