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Course Description

While job titles may vary, individuals with strong technical expertise often find themselves with sales responsibilities either independently or in support of dedicated sales representation. The technical salesperson often faces a dual challenge of providing important technical information and using effective sales and human relations skills.


This course introduces an effective sales process for technical products and teaches a "Trusted Advisor" approach to selling. Sales topics include building relationships, understanding the buyer, effective presentations, needs analysis and using a strategic process for new business pursuits. Learn the secrets to handling objections and closing the sale. Concepts are practiced in the classroom to provide hands-on experience before applying them back in the workplace.

Applies Towards the Following Certificates

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