Course Description

Product management is a function within a product development team that focuses on successfully executing the product lifecycle, from conception to retirement. In this immersive program, you will learn how to conduct user and market research to identify problems, create a hypothesis and ideate solutions to those problems. You'll explore prototyping techniques to test the viability, value, feasibility, usability and the morality of the ideas will also be discussed. You will also collaborate as a product manager as you partner with a development team on a multidisciplinary capstone project. This project provides applied learning opportunities to use your project management skills to design/develop a product or service that addresses real-world user needs.

Earn a Micro-Credential

This course qualifies for the SAITMicro badge. Students who successfully complete this course with a final grade of B- (70%) or higher will earn a micro-credential and receive a shareable digital badge. Learn more.


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Learner Outcomes

Upon completing this course, you will understand how to: 

  • develop a full cycle design thinking practice for a product and the role of a product manager
  • present a story, vision and strategy for a product
  • use agile tools for prioritization, backlog management, roadmap creation and measuring for success
  • develop methods on how to create effective user and stakeholder interviews, by incorporating great questioning
  • lead tactics discussion
  • perform team formation and building a kick off along with live stakeholder interviews
  • act as an effective leader by embedding design thinking principles into your practice
  • create a product Demo Template
  • create a Go To Market plan
  • showcase the full journey of the product build. 


There are no prerequisites for this course.
Enrol Now - Select a section to enrol in
Section Title
Applied Product Management
Lecture - Online Synchronous
9:00AM to 4:00PM
Apr 22, 2023 to Jul 08, 2023
Lecture - Online Synchronous
T, Th
6:00PM to 8:00PM
Apr 25, 2023 to Jul 13, 2023
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Tuition Fee non-credit $3,750.00
Drop Request Deadline
Jan 13, 2023 to Apr 24, 2023
Transfer Request Deadline
Jan 13, 2023 to Apr 24, 2023
Withdrawal Request Deadline
Apr 24, 2023 to Jun 24, 2023
Required Software
Internet Access
Section Notes

There are no prerequisites for this course.

This course will be delivered virtually using Zoom & Brightspace/D2L. Zoom sessions will be held between April 22 and ending July 13, 2023. Classes will be held Tuesdays and Thursdays from 6:00 pm - 8:00 pm and on Saturdays from 9:00 am - 4:00 pm.  

***Please note: There is no scheduled class on:

  • Canada Day: Saturday, July 1, 2023

We encourage you to use your webcam and microphone to contribute to a more collaborative learning experience.

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