Overview
In today’s digital economy, businesses rely on professionals who can navigate the complexities of online engagement. As consumer habits shift towards digital platforms, the demand for expertise in data-driven strategies, targeted campaigns and compelling storytelling has surged.
How can you stay ahead in this ever-evolving field?
Our new 120-hour Digital Marketing Fundamentals Certificate of Completion equips you with the technical skills to thrive in this dynamic landscape. Taught by industry professionals, this engaging part-time virtual program consists of four micro-credential courses emphasizing hands-on learning and in-demand skills. Through project work and real-world case studies, you’ll learn to create engaging content, manage social media, utilize analytics and AI tools and design integrated multi-channel campaigns that deliver measurable results.
In this program, you'll explore:
- digital marketing strategies to build campaigns, optimize Search Engine Optimization (SEO) and align with the marketing funnel
- multi-channel content management for social media, paid ads and email campaigns
- data-driven insights using analytics and AI tools to track and report performance
- branding, pitching ideas and creating minimum viable products
- practical tools like templates and frameworks for real-world projects.
Upon completion of this program, you'll be ready to lead digital marketing initiatives, optimize campaigns and strategically position brands for success—whether you're advancing in your career or launching entrepreneurial ventures.
This program is ideal if you:
- are an early or mid-level career professional seeking to enhance your digital marketing skill set
- are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- are a content creator/influencer seeking to grow, brand, and monetize using data-driven, multi-channel strategies
- are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Funding Opportunities
Learn more about how to pay for or reduce your education/training costs with available awards, bursaries, loan options and grants, including the Canada Alberta Job Grant.
There are no specific admission requirements (academic and/or work experience) to take this program. Any industry-related experience you already have will be beneficial.
Delivery formats: For your convenience, we deliver courses in this program in a real-time virtual format. Learn more about our delivery formats.
Micro-credentials: Each course in this program is eligible for a SAITMicro digital badge, a great way to communicate your accomplishments and skills through your social networks. Learn more about SAITMicro.
Program completion: This program can be completed in as little as six to 12 months part-time (subject to course availability) and up to three years. A non-credit SAIT Certificate of Completion and transcript will be electronically issued to you upon successful completion. Learn more about SAIT credentials.
If you're pursuing the full certificate, take all four required courses in any order. We recommend registering as soon as possible (7–14 days in advance of the course start date). Payment is required by Visa or Mastercard upon registration.
To self-serve register online:
- Set up your Continuing Education student account.
- Follow instructions on How to register and pay for a course.
Declaring your certificate:
Once you’ve registered, we’ll automatically attach the certificate course requirements to your Continuing Education student account in the My Certificates and Designations tab where you can track your progression to completion.