MKTG 008 - Digital Media Promotions Strategies

Course Description

Successful digital marketing is never left to chance—strategic promotions drive real results. If you're ready to elevate your marketing campaigns, this 30-hour micro-credential course will teach you how to move beyond guesswork to develop, launch and manage digital media campaigns with purpose and precision. By applying a strategic multi-channel approach, you’ll master best practices for social media, paid media and email marketing to achieve business objectives.

Led by an industry-experienced instructor, this virtual course, which is part of our new Digital Marketing Fundamentals certificate program, is designed for hands-on learners who love to ideate, create and collaborate. You’ll set up content calendars, build assets using digital tools like Canva and Google AdWords and design effective email marketing campaigns using Hubspot or MailChimp. Through your online learning portal, you’ll access fresh, guided course content and practical resources on the latest in digital marketing.

Whether you're managing an organic social media presence or crafting integrated campaigns, this course will give you the skills to execute promotions that deliver measurable impact. By completion, you’ll be ready to confidently create and manage strategic digital media campaigns that stand out in today’s competitive landscape.

Note: Registration for this course closes two days before the course start date.

This course is ideal if you:

• are an early or mid-level career professional seeking to enhance your digital marketing skill set
• are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
• are a content creator/influencer seeking to grow, brand, and monetize using data-driven, multi-channel strategies
• are responsible for communications and social media and want to polish your skills
• are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.

Learning Outcomes

Upon successful completion of this course, you’ll be able to:

• describe how to integrate digital media content for the marketing funnel
• develop a content calendar for digital media promotions
• design a roadmap for community building on social media
• create digital assets for social media campaigns using Canva.
• build Google AdWords assets
• build social media assets for paid media
• create an email marketing campaign
• design email marketing automations
• develop an integrated digital media content campaign for business.

You’ll demonstrate your skill and knowledge acquisition through three individual assignments and one group project. All coursework must be completed as per the course schedule and no later than the course end date.

Earn a SAIT micro-credential

This course qualifies for the SAITMicro badge. Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge. Learn more.

To request a course outline, contact ConEdAdvising@sait.ca.

Funding Opportunities

Learn more about how to pay for or reduce your education/training costs with available awards, bursaries, loan options and grants, including the Canada Alberta Job Grant.

Popular Related Programs or Courses

• Graphic Design Certificate of Achievement
• PMGT 008 - Applied Product Management Bootcamp
• PMGT 009 - Applied Product Marketing Bootcamp

Applies Towards the Following Certificates

• Digital Marketing Fundamentals Certificate of Completion : Required Courses