MKTG 012 - Finding Your Brand Voice
Course Description
Want to make your company's brand stand out in the digital world? This 30-hour micro-credential course, part of our new Digital Marketing Fundamentals certificate program, provides a comprehensive introduction to marketing and branding strategies tailored for entrepreneurial-minded learners. Designed to blend theoretical insights with hands-on practice, the course empowers you to build, market and refine your business ideas.
Join in a dynamic virtual learning space with your peers and explore how to leverage modern marketing tools, conduct brand assessments and craft stories that captivate audiences. Your industry-trained instructor will guide you through key topics and provide feedback on the interactive assignments and practical exercises. You'll have access to the latest content and resources from your online learning portal, supporting a flexible and engaging learning experience.
By completion, you’ll have the confidence and the tools to manage brands effectively, craft compelling blog content and create an interactive pitch deck that makes a lasting impression.
Note: Registration for this course closes two days before the course start date.
This course is ideal if you:
- are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- are an early or mid-level career professional seeking to enhance your digital marketing skill set
- are a content creator/influencer seeking to grow, brand and monetize using data-driven, multi-channel strategies
- are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Learning Outcomes
Upon successful completion of this course, you’ll be able to:
- describe the fundamental elements of entrepreneurship marketing
- design a minimum viable product for entrepreneurial ventures
- analyze the key components for an engaging blog
- create a blog for marketing purposes
- explain the fundamental concepts and theories of branding
- conduct a mini brand audit
- describe the fundamental steps in storytelling
- create an interactive pitch deck for new business ideas.
You’ll demonstrate your skill and knowledge acquisition through three individual assignments and one group presentation. All coursework must be completed as per the course schedule and no later than the course end date.
Earn a SAIT micro-credential
This course qualifies for the SAITMicro badge. Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge. Learn more.
To request a course outline, contact ConEdAdvising@sait.ca.
Funding Opportunities
Learn more about how to pay for or reduce your education/training costs with available awards, bursaries, loan options and grants, including the Canada Alberta Job Grant.
There are no specific admission requirements (academic and/or work experience) to take this course. Any industry-related experience you already have will be beneficial.
Delivery formats: For your convenience, we offer delivery of this course in a real-time virtual format. Learn more about our delivery formats.
Course completion: Upon successful completion of this non-credit course, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Continuing Education student account. There is also the opportunity to earn a SAITMicro digital badge, if you have met the earning criteria. Complete all courses required for the Digital Marketing Fundamentals Certificate of Completion to receive your SAIT certificate credential.
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Prerequisites
There are no prerequisites for this course.
Applies Towards the Following Certificates
- Digital Marketing Fundamentals Certificate of Completion : Required Courses