MKTG 009 - Marketing Analytics and AI Adoption
Course Description
Curious how data and AI can transform your marketing strategies? This 30-hour micro-credential course, part of our new Digital Marketing Fundamentals certificate program, will show you how to harness these powerful tools to create engaging campaigns and deliver measurable results.
Led by an industry-experienced instructor in a collaborative virtual setting, this course uncovers the vital role of digital analytics in modern marketing. Gain hands-on experience with tools to track, analyze and interpret data for smarter, more effective decision-making. You’ll also explore and compare AI tools, equipping yourself with the knowledge to leverage artificial intelligence for impactful, data-driven marketing. Through your online learning portal, you’ll access up-to-date course content and practical resources to support this interactive experience.
Whether you’re a marketer driven by innovation, a data-savvy problem solver or someone eager to create personalized campaigns, this course empowers you to optimize the customer experience with AI and achieve success in today’s competitive marketplace.
Note: Registration for this course closes two days before the course start date.
This course is ideal if you:
- are a campaign analyst or marketing strategist looking to enhance your digital marketing analytic skills
- are a content creator/influencer seeking to grow, brand and monetize using data-driven, multi-channel strategies
- are a small business owner or entrepreneur looking to build a brand or market a business idea/opportunity
- are an early or mid-level career professional seeking to advance your digital marketing skill set
- are a current student or recent graduate wanting to augment your education with the latest digital marketing trends and technologies.
Learning Outcomes
Upon successful completion of this course, you’ll be able to:
- examine the role of digital analytics in marketing
- identify tools for analytic tracking in digital marketing
- track digital marketing data results using analytics
- design a digital marketing strategy using analytics
- prepare a report for digital marketing
- compare and contrast AI tools for digital marketing
- assess current and potential future AI adoptions for the User Experience (UX).
You’ll demonstrate your skill and knowledge acquisition through four individual assignments and online discussion posts. All coursework must be completed as per the course schedule and no later than the course end date.
Earn a SAIT micro-credential
This course qualifies for the SAITMicro badge. Students who successfully complete this course with a final grade of A- (80%) or higher will earn a micro-credential and receive a shareable digital badge. Learn more.
To request a course outline, contact ConEdAdvising@sait.ca.
Funding Opportunities
Learn more about how to pay for or reduce your education/training costs with available awards, bursaries, loan options and grants, including the Canada Alberta Job Grant.
There are no specific admission requirements (academic and/or work experience). Any industry-related experience you already have will be beneficial.
Delivery formats: For your convenience, we offer delivery of this course in a real-time virtual format. Learn more about our delivery formats.
Course completion: Upon successful completion of this non-credit course, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Continuing Education student account. There is also the opportunity to earn a SAITMicro digital badge, if you have met the earning criteria. Complete all courses required for the Digital Marketing Fundamentals Certificate of Completion to receive your SAIT certificate credential.
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Prerequisites
There are no prerequisites for this course.
Applies Towards the Following Certificates
- Digital Marketing Fundamentals Certificate of Completion : Required Courses