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Course Description

This course will provide you with data trends to benchmark performance to measure and evaluate digital marketing while learning about key performance indicators that are used to evaluate success.

You will explore Google Analytics — a widely-used tool to measure digital marketing activity and how to advance your techniques around evaluating attribution across different marketing channels.

Applies Towards the Following Certificates

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Enrol Now - Select a section to enrol in
Section Title
Digital Marketing Analytics
Type
Seminar
Days
Th, F
Time
8:30AM to 4:30PM
Dates
Aug 25, 2022 to Aug 26, 2022
Schedule and Location
Contact Hours
16.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition non-credit $415.00
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Dec 06, 2021 to Aug 21, 2022
Transfer Request Deadline
Dec 06, 2021 to Aug 21, 2022
Withdrawal Request Deadline
Aug 22, 2022 to Aug 25, 2022
Reading List / Textbook

Course Materials:

All required course materials are included in tuition fees.

Section Notes

Before Course Start – Campus Access:  

If you have any questions, contact conedadvising@sait.ca

Prerequisites: 
There are no prerequisites for this course.

Section Title
Digital Marketing Analytics
Type
Seminar
Days
M, T
Time
8:30AM to 5:00PM
Dates
Oct 24, 2022 to Oct 25, 2022
Schedule and Location
Contact Hours
16.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition Fee non-credit $415.00
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Mar 23, 2022 to Oct 20, 2022
Transfer Request Deadline
Mar 23, 2022 to Oct 20, 2022
Withdrawal Request Deadline
Oct 21, 2022 to Oct 24, 2022
Reading List / Textbook

Course Materials:

All required course materials are included in tuition fees.

Section Notes

Before Course Start – Campus Access:  

If you have any questions, contact conedadvising@sait.ca

Prerequisites: 
There are no prerequisites for this course.

Section Title
Digital Marketing Analytics
Type
Online Synchronous
Days
Th, F
Time
8:00AM to 12:00PM
Dates
Dec 01, 2022 to Dec 09, 2022
Schedule and Location
Contact Hours
16.0
Delivery Options
Virtual  
Course Fee(s)
Tuition Fee non-credit $415.00
Service charge(s)
  • Tech Fee ($10)  
Drop Request Deadline
Mar 23, 2022 to Nov 27, 2022
Transfer Request Deadline
Mar 23, 2022 to Nov 27, 2022
Withdrawal Request Deadline
Nov 28, 2022 to Dec 01, 2022
Required Software
Internet Access
Section Notes

Prerequisites: 
There are no prerequisites for this course.

Schedule: 
This course will be delivered virtually using Zoom & Brightspace/D2L and is very interactive. Zoom sessions will be held on Thursdays and Fridays between December 1 and December 9 from 8:00 am - 12:00 pm.

We encourage you to use your webcam and microphone to contribute to a more collaborative learning experience. 

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