While job titles may vary, individuals with strong technical expertise often find themselves with sales responsibilities either independently or in support of dedicated sales representation. The technical salesperson often faces a dual challenge of providing important technical information and using effective sales and human relations skills.
This course introduces an effective sales process for technical products and teaches a "Trusted Advisor" approach to selling. Sales topics include building relationships, understanding the buyer, effective presentations, needs analysis and using a strategic process for new business pursuits. Learn the secrets to handling objections and closing the sale. Concepts are practiced in the classroom to provide hands-on experience before applying them back in the workplace.
Applies Towards the Following Certificates
- Sales for Technical Professionals Certificate of Completion : Required Courses