PMGT 009 - Applied Product Marketing

Course Description

Whether you’re an entrepreneur, founder or marketing professional, the Applied Product Marketing  Bootcamp is designed to advance your career in technology marketing. This dynamic, creative and highly collaborative role is in high demand across various sectors — employers need people like you to take products to new heights.

This immersive program gives you the skills you need to launch and market a product in today’s tech-driven world. Dive into your customer’s journey as you learn to use insights and research to create impactful messaging and value propositions for your audience.

Get the support you need to advance your tech-driven career

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Learner Outcomes

Upon completing this course, you will understand how to:

• apply Product Marketing as a framework in different companies by size and maturity 
• evaluate the target market for your product and identify market trends
• develop buy in and alignment cross-functionality as you prepare for your product launch
• create a messaging guide for your product
• plan and execute an effective product launch.