MKTG 101 - Introduction to Digital Marketing

Course Description

This course gives you the fundamentals to gain a solid understanding of the world of digital marketing and social media. You'll explore core concepts such as search engine optimization (SEO), email marketing, analytics and content marketing and learn to apply these concepts across the entire customer journey. Through a series of interactive learning activities, you will look at digital marketing through a strategic lens and learn how to use it to your competitive advantage.

Applies Towards the Following Certificates

• Digital Marketing and Social Media Certificate of Completion : Required Courses