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Course Description

This course will provide you with data trends to benchmark performance to measure and evaluate digital marketing while learning about key performance indicators that are used to evaluate success.

You will explore Google Analytics — a widely-used tool to measure digital marketing activity and how to advance your techniques around evaluating attribution across different marketing channels.

Applies Towards the Following Certificates

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Enrol Now - Select a section to enrol in
Section Title
Digital Marketing Analytics
Type
Lecture - In Person
Days
Sa, Su
Time
8:00AM to 4:30PM
Dates
Jul 20, 2024 to Jul 21, 2024
Schedule and Location
View Details
Contact Hours
14.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
Tuition Fee non-credit $489.00
Drop Request Deadline
Dec 15, 2023 to Jul 16, 2024
Transfer Request Deadline
Dec 15, 2023 to Jul 16, 2024
Withdrawal Request Deadline
Jul 17, 2024 to Jul 20, 2024
Reading List / Textbook

Course Materials:

All required course materials are included in tuition fees.

Section Notes

Before Course Start – Campus Access:  

If you have any questions, contact conedadvising@sait.ca. 

Prerequisites: 
There are no prerequisites for this course.

Required fields are indicated by .