Course Description

Digital Transformation Bootcamp
12-week Intensive | Build a PMM Career Portfolio for Tech | SAITMicro

Product Marketing Managers (PMMs) play a significant role in promoting an organization's products, increasing adoption rates, creating brand advocates and boosting profits. Product marketing skills are in high demand and employers are actively seeking visionaries to enhance their products in today's marketplace. Our 114-hour Applied Product Marketing bootcamp offers a comprehensive training program that will build your skills for success in this ever-evolving field of product marketing.

During the first six weeks of this virtual bootcamp, you'll master the top five skills crucial for all Product Marketers: product positioning and messaging, understanding the Voice of the Customer (VOC), managing product launches, creating sales collateral and other content, customer and market research and strategic storytelling. After completing an intensive learning phase, you'll collaborate with a multi-disciplinary product team on a six-week capstone project. Together, you'll tackle actual challenges faced by local technology organizations. The program culminates in an in-person demo day where your projects are displayed for our capstone clients, industry partners and community members. You have the option of participating in-person or virtually for this final class.

During this course, you’ll receive personalized mentorship and career support from industry experts. This support will empower you on your journey to becoming a marketing expert in the tech industry. By the end of the bootcamp, you'll have the necessary skills and experience to tackle real-world product marketing challenges.

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Note: Registration for this course closes two days before the course start date.

Learner Outcomes

Upon successful completion of this course, you’ll be able to:

  • apply a variety of fundamental product marketing methodologies to bring a product to market and beyond
  • develop customer personas and jobs-to-be-done based on market and customer research
  • create a messaging map for your product consisting of a positioning statement and value propositions
  • create a go-to-market marketing plan with aligned metrics to measure success
  • plan an effective product launch to engage prospects and acquire customers
  • demonstrate essential skills working cross-functionally with product management, UX and cross-functional teams.

This is an immersive course. Be prepared to dedicate a minimum of four-to-five hours per week of study outside of class time.

To request a course outline, contact ConEdAdvising@sait.ca.

Earn a SAIT micro-credential
This course qualifies for the SAITMicro badge. Students who successfully complete this course with a final grade of A- or higher will earn a micro-credential and receive a shareable digital badge.
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PMGT-009 Applied Product Marketing is a perfect fit for early to mid-career professionals looking to break into an entry-level product marketing role. As a bootcamp graduate, you'll be well be well-positioned for lucrative and dynamic career opportunities within a product team. The median salary for Product Marketers and Product Marketing Managers is $85,000 in Canada.

You must be a minimum of 18 years of age at the time you start this course.

You should have an interest in learning and applying new technologies to advocate for and solve customer problems.

Your English language proficiency should be of an equivalent level to English 20-1 or 20-2 as outlined in SAIT’s English proficiency guidelines. No formal assessment test is required.

There are no other specific admission requirements (academic and/or work experience). Any industry-related experience you already have will be beneficial.

There are no prerequisites for this course.

Funding opportunities: Learn more about how to pay for or reduce your education/training costs, including the Canada Alberta Job Grant.

Delivery formats: This course is delivered online synchronously. Learn more about our delivery formats.

Course completion: This non-credit course runs over 12 consecutive weeks. Upon its successful completion, you’ll receive an electronic copy of your official transcript. You’ll also be able to self-print a proof of completion document from your Con Ed student account. As mentioned above, there is also the opportunity to earn a SAITMicro digital badge if you have met the earning criteria.

To self-serve register online:

We also recommend registering as soon as possible (7–14 days in advance of the course start date). Payment is by Visa or Mastercard upon registration.

Related programs

Enrol Now - Select a section to enrol in
Section Title
Applied Product Marketing
Lecture - Online Synchronous
9:00AM to 12:00PM
May 04, 2024 to Aug 17, 2024
Lecture - Online Synchronous
T, Th
6:00PM to 8:00PM
May 07, 2024 to Aug 15, 2024
Lecture - Online Synchronous
6:00PM to 8:00PM
May 08, 2024 to Jun 05, 2024
Lecture - In Person
6:00PM to 8:30PM
Aug 22, 2024
Schedule and Location
Contact Hours
  • Main Campus
Delivery Options
Course Fee(s)
Tuition Fee non-credit $2,695.00
Potential Discount(s)
Drop Request Deadline
Dec 15, 2023 to May 06, 2024
Transfer Request Deadline
Dec 15, 2023 to May 06, 2024
Withdrawal Request Deadline
May 07, 2024 to Aug 06, 2024
Section Notes

This course will be delivered virtually using MS Teams or Zoom and Brightspace (D2L). It is important that you use your webcam and microphone to contribute to a more collaborative learning experience. Virtual sessions will be held starting May 4 and ending August 22, 2024 on Tuesdays and Thursdays from 6:00 pm to 8:00 pm, and Saturdays from 9:00 am to 12:00 pm and every Wednesday from 6:00 pm to 8:00 pm (starting May 8 and ending on June 5).

Capstone presentations will be held during the final class on Thursday, August 22 from 6:00 pm to 8:00 pm. For this last class, you have the option to attend in person on SAIT campus or virtually. The room location for this last class will be confirmed closer to the date.

Note: There are no classes scheduled on May 18, June 29, and August 3.

Required Software/Technology/Textbooks/Supplies:

Included and access provided:

  • Student version of Microsoft 365 and Brightspace (D2L) online learning platform
  • Zoom/Teams virtual communication/collaboration app
  • All course curriculum

You’ll need to supply:

On Course Start Date:

  • Log in to your SAIT student Microsoft 365 account/portal to access various online learning tools/apps, including your SAIT email (Outlook), Brightspace (D2L) and more.
  • Check your Outlook inbox for any course-related emails from your instructor. Click on the Brightspace (D2L) icon/link to access online course content and further instructions to get started. You’ll be provided with instructions in your course on which app (Zoom or MS Teams) you’ll be using to access virtual sessions.

If you have any questions, contact ConEdAdvising@sait.ca.

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