Course Description

Whether you’re an entrepreneur, founder or marketing professional, the Applied Product Marketing  Bootcamp is designed to advance your career in technology marketing. This dynamic, creative and highly collaborative role is in high demand across various sectors — employers need people like you to take products to new heights.

This immersive program gives you the skills you need to launch and market a product in today’s tech-driven world. Dive into your customer’s journey as you learn to use insights and research to create impactful messaging and value propositions for your audience.

Get the support you need to advance your tech-driven career

Connect with our experts about:

  • Course advising
  • Funding options
  • Career support


Learner Outcomes

Upon completing this course, you will understand how to:

  • apply Product Marketing as a framework in different companies by size and maturity 
  • evaluate the target market for your product and identify market trends
  • develop buy in and alignment cross-functionality as you prepare for your product launch
  • create a messaging guide for your product
  • plan and execute an effective product launch. 


There are no pre requisites for this course.
Enrol Now - Select a section to enrol in
Section Title
Applied Product Go-To-Market Strategy
Lecture - Online Synchronous
10:00AM to 4:00PM
Apr 22, 2023 to Jul 08, 2023
Lecture - Online Synchronous
T, Th
6:00PM to 8:00PM
Apr 25, 2023 to Jul 13, 2023
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Tuition Fee non-credit $2,500.00
Drop Request Deadline
Jan 13, 2023 to Apr 20, 2023
Transfer Request Deadline
Jan 13, 2023 to Apr 20, 2023
Withdrawal Request Deadline
Apr 19, 2023 to Jun 24, 2023
Required Software
Internet connection
Section Notes

This course will be delivered virtually using MS Teams & Brightspace/D2L. This class will run from April 22  - July 13, 2023. MS Teams sessions will be held Tuesdays and Thursdays from 6 pm-9 pm and Saturdays from 10 am-4 pm.

**Please note there will be no classes

  • Canada Day: Saturday, July 1, 2023 

We encourage you to use your webcam and microphone to contribute to a more collaborative learning experience.

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