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Course Description

From startups to scale ups, the 12-week part-time Applied Go-To-Market Bootcamp is an immersive course that guides founders, entrepreneurs, and early-to-mid-career marketing professionals to upskill or discover new career opportunities in technology marketing. You will learn how product marketing embodies the voice of the customer, how to apply research and insights to influence decision-making, and how to design a go-to-market strategy to support growth and customer adoption. Directly apply what you’ve learned by collaborating with a product team in a multidisciplinary capstone project, and demonstrate skills to succeed in an increasingly digital world.

Learner Outcomes

  • Apply Product Marketing as a framework in different companies by size and maturity. 
  • Evaluate the target market for your product and identify market trends
  • Develop buy in and alignment cross-functionality as you prepare for your product launch. 
  • Create a messaging guide for your product. 
  • Plan and execute an effective product launch. 

Prerequisites

There are no pre requisites for this course.
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Enrol Now - Select a section to enrol in
Section Title
Applied Product Go-To-Market Strategy
Type
Lecture - Online Synchronous
Days
Sa
Time
10:00AM to 4:00PM
Dates
Jan 14, 2023 to Feb 11, 2023
Type
Lecture - Online Synchronous
Days
T, Th
Time
6:00PM to 8:00PM
Dates
Jan 17, 2023 to Apr 06, 2023
Type
Lecture - Online Synchronous
Days
Sa
Time
10:00AM to 4:00PM
Dates
Feb 25, 2023 to Apr 01, 2023
Schedule and Location
Contact Hours
114.0
Delivery Options
Virtual  
Course Fee(s)
Tuition Fee non-credit $2,510.00
Potential Discount(s)
Drop Request Deadline
Oct 31, 2022 to Jan 10, 2023
Transfer Request Deadline
Oct 31, 2022 to Jan 10, 2023
Withdrawal Request Deadline
Jan 11, 2023 to Jan 14, 2023
Required Software
Internet connection
Section Notes

This course will be delivered virtually using MS Teams & Brightspace/D2L. This class will run January 14th  - April 6th. MS Teams sessions will be held on Tuesdays and Thursdays from 6pm-8pm and Saturdays from 10am-4pm.

**Please note there will be no classes Saturday February 18th (Family Day Long Weekend)

We encourage you to use your webcam and microphone to contribute to a more collaborative learning experience.



 
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