MKTG 113 - Search Engine Optimization

Course Description

This course will provide you with Search Engine Optimization (SEO) principles, techniques and processes. Topics will range from keyword research, to performing technical and competitor audits, to ongoing rankings reports and conversion tracking. You will benefit from understanding the need for SEO and the ongoing work that needs to be implemented in order to achieve the SEO results that your website needs in order to stay ahead of the competition.

Applies Towards the Following Certificates

• Digital Marketing and Social Media Certificate of Completion : Required Courses